Tuesday, 26 April 2011

AT Evaluation Questions: 1,2,3 and 6

In what ways does your media product use, develop or challenge forms and conventions of real media products?

The form of our opening was conventional for the thriller genre as it has followed the conventions for a thriller opening however, our production started as a thriller/horror with use of some parts gore, however from our product being viewed it was shown that it was soley a thriller film.

The way we went about to fulfil these conventions were to use character exposition of the antagonist and protagonist in the opening sequence. The technical effect we used were mise-en-scene especially for costume and the lighting conditions for the killers bedroom, which was dim lighted. From our research we learnt that dim lighting was a stereotype for thriller films and to follow conventions we did the same. Also as shown in the picture below we found our footage to be red in colour therefore we decided to add a colourwash on to it making it more blue which adds to the cold feel of thriller film conventions.





Research from the film Law Abiding Citizen(2009, Gary Gray) showed that character exposition is key and from undertaking a shot by shot analysis on it helped to show the framing of the antagonist and protagonist this gave great insight into our opening and helped us agree on the character exposition.

The way our production develops conventions is the way it has two time periods being inter cut to go against the conventional asynchronous narrative where it starts at the end and reveals from the beginning how it happened, we just decided to take that and have it inter cut to show insight and provide dramatic irony to the audience by creating a linear narrative.

How does your media product represent particular social groups?

For Mise-en-scene we knew that the best way to represent the social groups in our media product most effectively was through costume. The way we represented the working class killer was through him wearing a hoody, trackies and a balaclava to conseal his face. This is a dominant ideology of working class costume of which we wanted to represent. The two other characters are middle class ( the detective and journalist) both reinforce stereotypes of middle class males being well dressed(in suits) and well educated shown by there clothing and shown by the journalists house meaning he is succesful.






The working class character is the killer who is represented in a negative way reinforcing dominant ideologies however this is challenged by the clues left behind showing that the killer is intelligent and working class social groups aren't associated with being clever. This helps to challenge ideologies and to get the audience attracted to the logic behind this man and to try and gain insight into why he is doing it.





Also what does reinforce stereotypes about males is there need to be dominance and aggressive which is shown by the ruthless killer as he takes his next victim who is vulnerable. Also crimes are associated with the working class people and is shown here in our media product. For the one bit of dialogue we have in our product is from the detective of which is deleivered in a laconic way.






What kind of media institution might distribute your media product and why?

I think our product would most likely be an industrial film due to it following most conventions of the thriller genre. Companies that are most likely to distribute thriller films are those that specialise in this genre or media conglomerates such as Universal who are merged with British film company working title. Thriller films appeal to a large audience of about 15- 40+ as they appeal to many sub genres aswell such as action, horror and psychological.

Previously the British film council has supported British films in helping to support funding for helping to produce and distribute there films, however since the scrapping of the UK film council has lead to less British films being made.





Click here to see my law abiding citizen shot by shot analysis.

CM: Evaluation questions: 1,2,3,6

In what ways does your media product use, develop or challenge forms and conventions of real media products?




For our media production we were aiming to create a thriller/horror however after the edit and are use of mise-en-scene it turned into a thriller opening sequence. Our piece contains the exact conventions of a Thriller:

We used a dim-lighted room and POV shots from our antagonist when establishing that he was going to murder. The dim-lighted room is a huge stereotypical representation of a serial killers bedroom in a thriller film.



We introduced violence into our sequence; the violence is merged with the detective finding a dead body and looking at the different parts, e.g. the victim’s shoe, then cutting to the victim tying his shoelace before being murdered. This is a convention of thriller films; to show the crime scene and the detective also usually looking at clues left by the killer too.



The antagonist left a clue behind at the crime scene, and from it the audience can infer that the killer is murdering out of vengeance and revenge, due to the keyword left behind being “Justice” this is again a convention of serial killer films, such as 'Se7en' (Fincher, 1999) whose serial killer has a specific motive and way of killing his victims, thus giving the audience an insight into the killers inner-workings.



Our film opening is in a linear narrative, and it shows two lines of action inter-cut, plus a small amount of scenes from a flash-back. We believed this is developing on the forms of real thriller film openings, as they usually show a flash-back at the start and then continue the narrative in the present, whereas our production integrates the flashbacks and main line of action into the same sequence. In order to establish that the flash-backs were in the past we edited them by putting a black and white colour wash onto those cuts to connote the past. This technique is again a common convention of Thriller films to show different time frames.

Click here to view our research on Conventions of Thrillers:
How does your media product represent particular social groups?


Click here to view my research on particular social representations.
What kind of media institution might distribute your media product and why?

I feel that our product would most likely be produced by a conglomerate studio, and therefore be an industrial film. This is because our production conforms to many thriller conventions. Thriller films appeal to a mass audience of 15- 45+ as they feature action, appealing to the younger audiences, and mystery which appeals to the wider audience.





Our production is a conventional thriller film, so would be produced and distributed by a conglomerate, most likely New Line Cinema as they have created films similar to our chosen genre, such as "Se7en" and the "Blade: Trinity" including many other thriller films. Thus meaning that they have the knowledge of how to produce a Thriller and also invest heavily in Thriller films making it likely that they would be interested in producing our film.






Furthermore, using information from www.imdb.com the majority of the top 250 films in the world are Thrillers. Showing more evidence that thriller films are very popular in the current market and will always attract a large audience. Which will almost inevitably make the film profitable.






What have you learnt about technologies from the process of constructing this product?

  • I have learnt how to use the HD cameras that we recorded our footage on for our production.

  • Also I have learnt to use Adobe Premiere which we used to edit our footage by cutting, applying effects and organising our shots, which took time to get to grips with but eventually became second nature and I understood how much of a difference editing makes to productions. Furthermore I realised how time consuming editing is and that if one shot doesn't line up to the millimeter the whole sequence doesnt' work and either needs to be re-shot or cut down the clip a fraction. You could even add a blurring effect so that shots that don't completely line up correctly don't get noticed.






  • Furthermore, we learnt to add titles to clips, which allows the audience to gain further insight into the film and allows locations to be discovered.


  • Also using premiere, we cut and moved clips around allowing seamless editing and appears continuity edited.


  • Also with Premiere, I learnt to both compress time and expand time using the time stretch tool, which allowed us to speed up clips or slow them down.

  • Leading onto this we used special effects, which again gave our production a more professional look, helping with the forecast that this film would be picked up by a conglomerate.

  • Lastly on Premiere, I learnt to put music onto a clip and noticed how much of a difference it makes and transforms a regular amature film into an opening of a professional film. The music builds tension and creates an suspense that helps to drive the narrative. It creates a dark atmosphere within our production.

  • Also I learnt to use Prezi, a website which helps creating very engaging power-points, this enabled me and my group to create an interesting and exciting pitch, in order to get our opening green-lighted. Again Prezi took time to get used to but after practicing on on the website I became confident and able with the software. On Prezi I have made two PowerPoint's each very engaging and dynamic.




  • Furthermore, I have also learnt to use "Slideboom"which is an online source that allowed my PowerPoint to be able to be uploaded online, and obtain an embed code. An embed code allowed me to post my PowerPoint onto the blog. This was a very helpful tool which I never knew existed, and is very simple to use.



  • Another useful website that I have discovered whilst trying to get market research and audience research is "Survey Monkey" this website allows you to type in the questions that you want to ask your target audience  and then converts the whole thing into an online survey which can be emailed around to all you contacts. The surveys can be answered online and once have been filled in and sent back Survey Monkey presents the results in a straightforward way and presents them in a graph form.




  • Blogger is the website we used to post our progress and research whilst doing our media coursework. It was really helpful as allowed our group to communicate to each other and when we had an idea we could post it onto the website and see the other group members responses. It was extremely easy to set up a blog, and enable us to store important information.




  • Freesound.org was a very important piece of technology that we used during the creation of our opening. It is a website which allows free downloads of sounds, e.g. SFX or backing tracks. We obtained the drumming and the booms on our backing tracks from this source. The sounds really changed our final product to an excellent piece of film.

  • Youtube was also a site that we used. I had been on Youtube before but never to upload my own films. For our final product to be posted on the blog we needed to obtain an embed code and to do that it needed to be upload to Youtube. For a two minute film it takes about twenty minutes to upload a film to the site.



Monday, 25 April 2011

SH Evaluation Questions 1,2,3 and 6

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media production was a thriller/horror opening sequence, and in many ways used conventions of real thriller and horror films:

We used a dim-lighted room and POV shots from our antagonist, which is commonly used in horror films to create a sense of mystery and fear of the unknown.

We incorporated violence into our sequence, the aftermath showing the dead body and a police detective investigating it. This is a convention of thriller films; to show the crime scene and the detective. The antagonist left a signature item behind on his victim, which is conventional for serial killer films, such as 'Se7en' (Fincher, 1999) and 'Subject Zero' (Merhige, 2004) whose serial killers have a specific motive and way of killing their victims. The form for our opening sequence was linear, and showed two lines of action inter-cut, and short scenes from a flash-back. I believe this is developing on the forms of real thriller and horror film openings, as they usually show a flashback at the start and then continue the narrative in the present, whereas our production integrates the flashbacks and main line of action into the same sequence. However, the flashbacks were in black and white which implies that they are in the past. Most films will show a flashback in a different colour wash to the main line of action, including black and white, so this technique is a convention of all films.



How does your media product represent particular social groups?

Our media product has three characters, all of which are male. The victim is from a middle-class background which is shown by his costume and props, as he is wearing a suit and holding a laptop bag. In our production, he is represented as an 'average' young adult with no stereotypes being displayed. The detective is also represented in this way, which is a dominant ideology in thriller films, that the 'good' characters are successful (conveyed through the use of costume as they wear suits) characters from a middle class background.
The social background of the antagonist is not explicitly shown, although it can be conveyed that he had a challenging upbringing which made him psychologically insecure which makes him commit the crimes, and possibly from a working class background. This is conveyed through his costume, consisting of dark clothing including a hoodey and tracksuit. However, this ideology is somewhat challenged, as he commits the murder successfully, has committed previous murders and leaves clues for the detective implying that he is intelligent, which stereotypically would not have been expected from someone from a working class background.
Our production conforms to dominant ideologies in film productions, as it is an action-driven sequence with the protagonist and antagonist being males, which is conventional for most thriller films. However, the victim is a male character, which may be seen as challenging dominant ideologies of women being the victims of a serial killer as they may be stereotypically portrayed as vulnerable.


What kind of media institution might distribute your media product and why?


I believe that our product would most likely be produced by a conglomerate, and therefore an industrial film. This is because our production conforms to many thriller/horror convention as previously mentioned, and thriller films appeal to a mass audience of 15-24, 25-34, 35-44, and 45+ as they feature action, appealing to the younger audiences, and mystery which appeals to the wider audience.

Our production is a conventional thriller film, with horror elements such as the violence, so would be produced and distributed by a conglomerate, such as NBC Universal. The company would make use of symbiotic relations between the production, distribution and exhibition companies, all owned by the same conglomerate.
The production company, such as Universal Studios, would invest a lot of time and money into producing the film using sets and shooting on suitable locations. The distribution companies, for example Optimum Releasing, will organise how the film will be advertised, most likely through television and cinema advertisements in the form of trailers, posters, billboards and making use of Web 2.0 applications such as Facebook and Youtube to spread to a wider range of audiences. The film would then be exhibited on a wide release, being shown in multiplexes across the market territory to obtain a wide range of audiences.








What have you learnt about technologies from the process of constructing this product?

I have learnt how to use the HD cameras that we recorded our footage on, and I have learnt to use Adobe Premiere Elements 8.0 which we used to edit our footage by;




  • Cutting


  • Organising our clips


  • Applying effects


  • Applying transitions


  • Applying titles


  • Exporting our final product



The effects we added to our production included a black and white colour wash, to indicate that the sequence in black and white happened in the past, and also a fade to white, which we used as a transition between the two lines of action. An editing technique which we used effectively were jump cuts, which we used with a blur effect, during our murder sequence. A video of the effects we used can be found here.

We used freesound.org to find and download sound effects for our production, including a sound used to build tension and the sound of a camera taking a photograph which we used at the end of our opening. Other sounds, such as the music, we obtained from a copyright free source on the school system. Using blogger.com has also been highly beneficial for the entire group, as it has enabled us to keep track of our production and post a record of our research, group decisions and shoots. The blog archive also enabled us to keep track of our work, and the ability to edit our posts allowed us to improve on past work. I have also learnt to use Prezi, a presentation software which is free to use on the internet. This enabled me to pitch our opening sequence in an interactive way and allowed our group to add to our moodboard of ideas.
Surveymonkey.com allowed the group to conduct audience research into what the audience expect from a thriller film opening and if they thought that our idea of a thriller film opening would be enjoyable and conventional. The website allowed the survey to be taken online, and our survey was taken by 19 individuals. Our results helped us to adapt our opening so that it would be a successful conventional thriller opening, and allowed us to decide on the font we wanted for our title and the iconography we were going to use.


Another website we used was youtube.com, which allowed us to post our preliminary task, final opening sequence and interviews onto the Internet, enabling us to get an embed code which allows us to embed our clips and post them on our blog.

Thursday, 7 April 2011

Group: 7/04/11

We have gone over our production and have made minor adjustments to parts, and now have our finished piece, during tomorrows lesson 8/04/11 we will post the final product up on youtube and place it on our blog.

Group: Animatic

This is our animatic:


Group: Sound Used

On wednesday the 6th we found music from a copyright free source, from which we have used as the base soundtrack. Also we have used www.freesound.org for our camera clicks, and other sfx we have included in our product.

Wednesday, 6 April 2011

Group: 05/04/11 Work

We have nearly completely edited our opening sequence, we just have to add the the music and sound effects, and fine tune the editing so that everything flows well.

Tuesday, 5 April 2011

Group: 03/04/11 Work

We have captured all of our footage, and have now edited it so that it is in order. We need to add sound and edit some of the footage which we have decided to do as jump cuts, to create a sense of disorientation and horror.

Monday, 4 April 2011

Group: Example of callsheet and risk assesment

When we go out on shoots we have to fill out a call sheet and risk assesment, in the pictures below arte examples of them both.
First off the call sheet identifies who is responsible for the kit and what kit we have taken out. Also it includes telephone numbers of the group for emergency contact. It identifies where we are going on our shoot.


Secondly we had to fill out a risk assesment sheet, this sheet included what possible risks there were and how we would minimise these risks also again including the location of our shoot. Once filling both of these out aloud us to go out on our shoot.